The designer behind the cup
Mara Voss — twelve years of interfaces, one very specific ritual.
I'm Mara — a designer, systems thinker and unapologetic espresso obsessive based in Rotterdam. For twelve years I've designed digital products for health, fintech, culture and climate teams: interfaces, design systems and the small motions in between that make software feel alive.
The studio is named after the moment the work actually starts. The first coffee belongs to the inbox. The second belongs to other people's questions. The third one is mine — headphones on, file open, the gap between "looks fine" and "feels inevitable" finally visible.
I work alone by design, embedded with your team by default. Small surface area, senior judgement, no hand-offs between juniors — the person you brief is the person who ships.
- Based
- Rotterdam, NL — working worldwide
- Practice
- UI/UX, design systems, interaction & motion
- Currently
- Available Q3 2026 · cup № 3
- Previously
- Design lead, senior product designer — agencies & product teams
(03) A Day in Cups
- 06:30 Cup № 1 Inbox zero, plans for the day.Admin gets the worst coffee on purpose
- 08:00 Cup № 2 Sketches, calls, feedback rounds.Talking hours — bring your questions now
- 09:30 Cup № 3 Deep work. Flow state. The real thing.Do not call — this is where your product gets designed
- 16:00 Decaf Reviews, handoff notes, tomorrow's list.The third cup's work, explained in writing
(04) Experience
- Founder & designerMy Third Coffee®2023 —
- Design leadAtlas — fintech product team2020 — 23
- Senior product designerBureau Oost, Amsterdam2017 — 20
- Visual designerStudio Noord, Rotterdam2014 — 17